Demystifying the Concept of Ethnography

ImaginXP
1 min readNov 23, 2018

Studying ethnography is a strong tool in product design for user research.

Nearly all brands use different punch lines and other marketing strategies as per the culture, language, and taste of that region. For example, Zee uses different logos with regional languages for the different region in India. Read More

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ImaginXP
ImaginXP

Written by ImaginXP

ImaginXP is India’s leading Higher-Ed organization for Future-Skills Degree, Certification, & Executive courses. Partnered with top Universities in India.

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