Design Thinking — Drowned, Mutilated, and Murdered

Design Thinking — Drowned, Mutilated, and Murdered

Design thinking has died and it went through a slow miserable death. There are various companies that are using Design Thinking as a “sales tool” to sell more of their product. And organizations are lapping it up. There are many customers that have told me over the last 12 months that they got a design thinking workshop as a free package on buying a software.

Now I am all in for innovative ways of selling. Don’t get me wrong. And doing design thinking workshops is a great idea to sell software — but it has had an adverse effect on the customer’s mindset. In this whole process, design thinking has been drowned, mutilated & murdered and because the body is also not found, a pig is presented with lipstick on it. Read More…