By Priya Dubey

All popular products and brands that we see today — from Coca Cola bottles to Mini Cooper cars — have design thinking implemented at the right time. And it played a huge role in their overall success. There are innumerable products and brands that have gone to achieve great growth and business success based on the design thinking approach. Nowadays, all accept the significance of design thinking in the overall success of a business. This post explores, with valid examples, how design is way more than when it comes to setting up a legacy in business.