Once Nike, the famous shoe and sports apparel brand, was struggling to have a good time in the market. Reason was simple — competition. So, they exploited the basic human trait — competition. Competition is a big aspect that nudge people to bring the best of their and put them into a race. So, to pump up the people for running, they launched an app called Nike + Run Club (NRC). And it was a huge success. Interesting gamification initiative? Want to know more, Read More
