In the wake of internet revolution, retail industry is changing like never before. People didn’t even realize that when they started shopping online instead from famous brick-and-mortar brand stores. Retail industry is quite vulnerable to user experience. So be it offline or online, if customers can’t find or get what they have been looking for, it is of no use. Between their loyalty and abhorrence lie UX. It is UX that is adopting to their preferences. How? Read More…
